North Technology Group (NTG) is extremely proud to announce that world-renowned kiteboarder Nick Jacobsen has joined North Kiteboarding.
Danish daredevil Jacobsen, who jumped off of one of the tallest hotels in the world on his kite will become Team Manager for the North brand. Nick will be scouting for riders with talent, as well as working closely with Chief Kite Designer Pat Goodman, in the development of the 2019 product range.
“Nick is an incredible rider with an adventurous spirit that the North Kiteboarding brand identifies with. With Nick’s love of pushing boundaries matched with our technology, it’s the perfect marriage that will take riders experience to the next level”, commented Mike Raper, North Kiteboarding’s Director of Product and Brand.
Since winning Red Bull’s King Of The Air competition in 2017, speculation has been mounting on the direction Nick will take next. His calm, expressive riding style along with years of experience has cemented his position as a true pioneer. He knows what it takes to be a professional athlete and is ready to share this with the next generation of riders.
Nick says, “Coming to North was about working with the best, people who I respect and who are my friends, all being aligned and sharing the same vision for where we want to go. This motivates me and I see this as a great opportunity moving forward. It’s going to be awesome finding talented young riders and seeing how far we can take them.”
Harnessing Nick’s restless energy and drive for innovation is exciting for the North Kiteboarding team. While Nick’s known for his air-raising abilities on a kiteboard, he’s truly passionate about the sport and has become a positive role model for riders young and old.
“It’s just not about performing the craziest stunts, it’s about enjoying the journey, the ride and being in the elements in a single moment of perfection and freedom”, continues Nick.
Nick’s addition is a further strength to an already talented North Kiteboarding leadership team, who each share a vision of making kiteboarding a more visible and accessible sport.
North Kiteboarding will continue to make further announcements in 2018 and 2019 as new and exciting developments take place. To keep up to date, retailers and fans of the brand can register for email updates at www.northkb.com, join the conversation on Facebook @Northkiteboarding, Instagram @northkiteboarding, and follow the journey using #truenorth.