Wednesday, July 24, 2024
Editor's Choice20 Years with Ruben Lenten| MYSTIC

20 Years with Ruben Lenten| MYSTIC

After 20 years of friendship, Mystic had to sit down for one last talk. Join us in celebrating the end of an era with one of the most iconic figures in kiteboarding. For two decades, Ruben didn’t just pioneer Big Air and invent the Megaloop; he became the face and the spirit of our brand. From aggressive rides on the North Sea to his infectious fun off the water, Ruben has been key in defining our identity and pushing the boundaries of the sport. Our CMO and Co-founder Max, who was the first to sign Ruben to the brand 20 years ago, sat down with him to reflect on some unforgettable moments and the bond they’ve built. We got real about the highs and lows – the challenges and the lessons learned along the way. Crafting a 20-year relationship between a rider and a brand isn’t simple – it takes a ton of work and patience. But let’s be honest, Ruben might have been the reason we pulled off most of the crazy stuff we did. Our heart rates will be slightly lowered from here on out. Ruben, we’re forever grateful. We wouldn’t be where we are without you. We can’t wait to see where your adventure leads next. To the younger riders, let Ruben’s fearless approach and relentless innovation inspire you, as it has us.


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