KATWIJK AAN ZEE, The Netherlands, January 2024 –– North Actionsports Group is proud to announce the appointment of Max Blom, brand director and co-founder of Mystic, to the position of Chief Marketing Officer (CMO). Having led Mystic for 20 years, Blom is set to drive a unified marketing and brand strategy for all the Group’s brands — Mystic, North Kiteboarding, Foils, and North Windsurfing — to enhance global market presence and operational efficiencies.
Taking on the newly established CMO role, Blom will bring together the marketing efforts of each brand, aiming for efficiency across the board. The Netherlands will act as the central hub for this endeavor, ensuring a cohesive strategy while the New Zealand office will continue its commitment to product innovation and technical excellence.
“It’s an honor to lead our brands into this new chapter. We’re reinventing our approach to be more aligned and efficient, ensuring each brand’s unique identity thrives within our collective narrative.”—Max Blom, CMO North Actionsports Group
Under Blom’s experienced leadership, this move is a significant step in the Group’s goal to create a more dynamic and agile marketing operation. With streamlined processes and the onboarding of new talent, the Group will focus its brands on the key markets but also position itself to react swiftly to the fast-paced global market.
“Our decision to centralize marketing under Max’s expertise is strategic and forward-thinking,” said Thies Jansen, CEO of North Actionsports Group. “His vision will drive our brands to operate more cohesively, enhancing our global outreach and market adaptability.”
